Marketing Capabilities

EVERYTHING YOUR
MARKETING
DEPARTMENT NEEDS

From marketing strategy and brand management to websites, campaigns, sales support, communications, events and specialised business requirements, Reburn provides the capabilities needed to operate marketing as a complete business function.

When a requirement involves marketing, sales support or business communication, Reburn can help plan it, create it, implement it or coordinate the right expertise to deliver it.

01
Strategy / Governance / Oversight

Marketing Strategy and Management

Direction, planning and oversight

Reburn helps businesses translate commercial priorities into structured marketing plans, campaigns and projects that align leadership, sales and marketing activity.

Marketing strategy meeting

Strategy and Planning

  • Marketing strategy development
  • Annual and quarterly marketing plans
  • Marketing roadmaps
  • Campaign planning
  • Channel strategy
  • Marketing budget guidance
  • Marketing objective development
  • Sales and marketing planning
  • Marketing calendar development

Research and Insight

  • Marketing audits
  • Competitor analysis
  • Market and industry research
  • Audience research
  • Customer and stakeholder research coordination
  • Performance reviews
  • Opportunity identification
  • Channel and content reviews

Management and Oversight

  • Marketing project management
  • Supplier and vendor management
  • Priority management
  • Marketing reporting
  • Executive reporting presentations
  • Strategic reviews
  • Planning workshops
  • Sales and marketing planning
  • Marketing meeting support
  • Action and deadline tracking
02
Identity / Design / Consistency

Branding and Creative Design

Building and managing the brand

Reburn develops and manages the visual assets required to present your business professionally and consistently across websites, reports, presentations, sales materials, communications and other customer or stakeholder touchpoints.

Brand workshop

Strategy and Planning

  • Brand strategy and positioning
  • Logo design and refreshes
  • Brand guidelines
  • Corporate identity systems
  • Visual identity development
  • Brand template creation
  • Brand consistency reviews
  • Brand implementation support

Research and Insight

  • Graphic design
  • Company profiles
  • Company portfolios
  • Product and service catalogues
  • Brochures and flyers
  • Letterheads
  • Email signatures
  • Social media templates
  • Advert designs
  • Office branding and signage
  • Custom branded templates

Management and Oversight

  • Corporate reports
  • Marketing documents
  • Branded forms
  • Technical document layouts
  • Research reports
  • Industry and digital publications
  • Business guides
  • Long-form document design
03
Websites / Search / Content

Website Design, Development and SEO

Building and managing your digital presence

Reburn plans, builds and manages websites and digital platforms that communicate your capabilities clearly, support the sales process and strengthen your wider marketing activity.

Blue corporate architecture

Website Planning and Creation

  • Website strategy
  • Sitemap planning
  • Information architecture
  • Website design and development
  • Website structure and user journeys
  • Mobile and user-experience optimisation
  • Website redesigns and refreshes

Website Management

  • Website maintenance
  • Website content updates
  • New page creation
  • Service and industry pages
  • Landing pages
  • Campaign microsites
  • Online forms and RSVP tools
  • Website integration coordination
  • Document and resource uploads
  • Blog and article publishing

Research and Insight

  • Search Engine Optimizations
  • On-page SEO
  • Technical SEO coordination
  • Keyword research
  • SEO articles and website content
  • SEO content planning
  • Analytics setup
  • Conversion tracking
  • Digital audits
  • Website performance reviews
  • Search visibility recommendations
  • User-behaviour reviews

Management and Oversight

  • Website copywriting
  • Service and industry-page content
  • Landing-page copy
  • Blog and article writing
  • Website content restructuring
  • Calls to action
  • Editing and proofreading
04

Marketing Campaigns and Demand Generation

Creating visibility, engagement and opportunity

Reburn plans and manages campaigns that combine strategy, messaging, creative, content, digital platforms and follow-up to build awareness, generate interest and support sales activity.

Campaign planning workshop

Campaign Development

  • Campaign strategy
  • Campaign concepts
  • Campaign messaging
  • Campaign creative
  • Audience planning
  • Campaign timelines
  • Offer development
  • Channel planning
  • Content planning
  • Call-to-action development

Digital Campaigns

  • Social media management
  • Social media content
  • LinkedIn campaigns
  • Meta advertising
  • Google Ads management
  • Promotional email marketing
  • Lead-nurture campaigns
  • Content marketing
  • Thought-leadership campaigns
  • Video campaign planning
  • Industry campaigns
  • Product and service campaigns

Campaign Content and Copywriting

  • Campaign copywriting
  • Advert copy
  • Social media captions
  • Email campaign copy
  • Newsletter copy
  • Lead-nurture content
  • Thought-leadership content
  • Video scripts
  • Promotional content

Lead-Generation Support

  • Lead-generation campaigns
  • Landing-page campaigns
  • Lead forms
  • Nurture communication
  • Campaign tracking
  • Lead handover processes
  • Campaign reporting and optimisation
  • Pre-event and expo promotion
  • Follow-up communication
  • Retargeting coordination
  • Database campaigns
  • Lead qualification process support
05
Sales Collateral / Proposals / Alignment

Sales Enablement and Marketing Support

Equipping sales teams to move opportunities forward

Reburn creates the documents, content and communication sales teams need to explain the business, build confidence and progress opportunities through the sales process.

Sales team discussion

Sales Materials

  • Sales presentations
  • Proposal design
  • Capability statements
  • Product and service brochures
  • Sales one-pagers
  • Case studies
  • Product and service information sheets
  • Industry-specific sales material
  • Account-specific collateral
  • Sales leave-behinds

Complex Sales Documents

  • Tender document design
  • Bid presentation design
  • Executive sales presentations
  • Technical sales documents
  • Proposal templates
  • Pricing and package documents
  • Solution overviews
  • Partner proposals
  • Sponsorship proposals
  • Funding presentations
  • Procurement-facing documentation

Sales Content and Communication

  • Company profile copy
  • Proposal and presentation content
  • Case-study writing
  • Product and service descriptions
  • Sales email campaigns
  • Follow-up communication
  • CRM communication templates
  • Sales scripts and messaging
  • Meeting follow-up material
  • Sales nurture content
  • Customer re-engagement communication

Sales and Marketing Alignment

  • Sales and marketing alignment
  • Campaign handover processes
  • Sales collateral reviews
  • Sales-content planning
  • Proposal and presentation support
  • Lead follow-up processes
  • Sales communication reviews
  • Client journey support
Marketing does not stop when the lead reaches sales.
06
Employees / Clients / Leadership

Internal, External and Executive Communications

Clear, professional communication across the organisation

Reburn helps businesses structure, write and design communication for employees, customers, partners, executives and stakeholders.

Professional colleagues communicating

Internal Communications

  • Internal communication strategies
  • Leadership announcements
  • Employee newsletters
  • Change-management communications
  • Internal awareness campaigns
  • Staff presentations
  • Policy and process documents
  • Employee onboarding materials
  • Training and awareness content
  • Internal event communication
  • Branded internal templates
  • Human-resources communication support
  • Office posters and notices
  • Staff surveys
  • Internal email campaigns
  • Employee engagement campaigns
  • Internal launch communication
  • Health and safety communication

External Communications

  • Client and customer communications
  • Customer notices
  • Stakeholder communications
  • Corporate newsletters
  • Product and service updates
  • Pricing communications
  • Partner communications
  • Public relations coordination and support
  • Press-release writing
  • Crisis communication content and materials
  • Industry communication
  • External email campaigns
  • Client education content
  • Service interruption notices
  • Business announcements
  • Partner campaign communication

Executive Communications

  • Executive LinkedIn content
  • Thought-leadership articles
  • Executive presentations
  • Board and management presentations
  • Industry reports
  • Technology briefs
  • Annual and quarterly review documents
  • Executive announcements
  • Leadership profiles
  • Investor and stakeholder presentations
  • Speech and talking-point support
  • Corporate position statements
  • Executive communication templates
07
Planning / Registration / Follow-up

Event Marketing and Operations

From planning and communication to coordination and follow-up

Reburn supports the marketing operation surrounding events and exhibitions, including planning, registration, communication, branding, supplier coordination and post-event activity.

Event planning team

Event Planning and Communication

  • Event strategy
  • Event and expo research
  • Event planning
  • Event communication plans
  • Invitations
  • Attendee communication
  • Speaker communication
  • Event programmes
  • Presentation support
  • Partner and sponsor communication
  • Event content planning
  • Post-event communication

Registration and Digital Tools

  • RSVP systems
  • Event landing pages
  • Registration forms
  • Reminder and confirmation communication
  • Attendee databases
  • Digital programmes
  • QR-code registration tools
  • Feedback forms
  • Post-event surveys
  • Event resource pages

Branding and Production

  • Event branding
  • Exhibition materials
  • Signage and banners
  • Printed materials
  • Presentation screens
  • Table and venue branding
  • Production coordination
  • Print management
  • Delegate packs
  • Speaker materials
  • Digital event assets

Coordination and Follow-Up

  • Venue and supplier coordination
  • Photography and video coordination
  • Marketing administration
  • Timeline and deadline management
  • Lead follow-up
  • Event and attendee reporting
  • Content distribution
  • Post-event campaigns
08
Custom / Technical / Operational

Custom Marketing and Communication Solutions

Beyond the standard service list

Not every business requirement fits neatly into a traditional marketing service category. Reburn can combine strategy, design, communication, technology, administration and specialist expertise to develop practical solutions for unusual or highly specific requirements.

Corporate architecture

Custom Communication Templates and Systems

Custom branded email, document and operational communication templates designed to work within the organisation’s existing processes.

Digital Event and Registration Systems

Connected event systems combining invitations, landing pages, online forms, registration communication, reminders and follow-up.

Technical Publication & Complex Documents

Technology briefs, proposals, tenders, reports, guides and business publications that turn detailed or technical information into clear, usable communication.

Executive Reporting and Branded Business Tools

Reports, presentations and repeatable document systems that help management and internal teams consistently communicate information.

Where specialist technical support is required, Reburn can coordinate the appropriate suppliers and expertise.

Bring Us the Business Requirement
We will determine how marketing, communication and the right technical expertise can help solve it.

Frequently Asked Questions

What marketing services does Reburn provide?Reburn provides marketing strategy, branding, graphic design, website development, SEO, content creation, campaigns, sales enablement, internal and external communications, executive communications, event marketing and custom marketing solutions.
Can Reburn work with our internal team and existing suppliers?Yes. Reburn can work alongside internal leadership, marketing and sales teams while coordinating existing designers, developers, advertising specialists, printers, photographers and other suppliers.
Can Reburn support both marketing and sales requirements?Yes. Reburn supports marketing activity as well as the proposals, presentations, case studies, brochures, follow-up communication and other materials required to help sales teams progress opportunities.
What happens when our requirement is not listed?Bring Reburn the business requirement. We will assess what is needed and determine how marketing, communication, technology and the appropriate specialist expertise can be combined to deliver the right solution.